THE IT’S IT!!!
Growing up in San Francisco, I never realized that this dessert was particular to the Bay Area. I guess I just assumed they were part of everybody’s childhood. Now that I know it wasn’t, I am doing my part to introduce this amazing ice cream sandwich to as many people as possible.
Turns out the It’s-It has been around since 1928, originally made and sold only at San Francisco’s Playland-At-The-Beach. You can see the illustration along the bottom of the packaging.
I assume they were sold at the “Pie Shop”
Once this funland was demolished in 1972, the It’s It ended with it. But in 1974, a factory was bought to distribute the It’s It and it still exists today right off of the 101 freeway in South San Francisco.
Contents of an It’s It: A scoop of vanilla ice cream smooshed between two large old-fashioned oatmeal cookies and then dipped into dark chocolate. So delicious.
Flavors of It’s It’s: Vanilla, Chocolate, Mint, and Capuccino. All amazing.
How can you resist this goodness?
Now go find one: http://www.itsiticecream.com/find_us/
express’s for the interesting dirt