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Heineken made this genius little commercial.
The pacing of the shots reveals the story nicely. By the end, we find a group of drunk party people in a cab singing along to Biz Markie’s “Just A Friend” with their fellow cabbie. The tagline, “Let A Stranger Drive You Home” makes a beautiful lockup with some interesting attempts at ligatures. Heineken does their bit for responsible drinking with some classy design. Kudos.
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Comments ( 2 )
Jeff | May 31 2009 at 9:11 pm |Nice. But seriously is anyone getting sick of Gotham? Used on the end card.